How Reels works
Launch a coin for any Instagram creator. Every trade earns them fees, and they get paid the way they already get paid for everything else.
Pick an image, tag an Instagram account and launch on Pump.fun or Pons. The creator doesn't need to sign up first.
The coin's creator fees are routed to Reels on chain at launch, into an account made for that coin alone. Nobody can redirect them.
A one-time code in their Instagram bio. No passwords, no app to connect, no account to make.
To PayPal, a bank account or a debit card, or to a wallet if they prefer.
to like or comment.
Most creators don't have a crypto wallet. On Reels they don't need one: fees from every trade can be cashed out to PayPal, a bank account or a debit card. A wallet works too.
Launchers can take a reward of 0 to 10% of a coin's fees, which comes out of the creator's share. Fees build up in the coin's own currency: a Pump.fun coin earns SOL, a Pons coin earns ETH. Creators choose how to receive it when they claim.
Every Instagram account a coin is made for gets a profile on Reels, so fees can build up for them from the first trade. The blue tick only goes to people who proved the account is theirs.
Clips turns any coin's budget into views. A campaign sets a rate per 1,000 views, and anyone can post short videos about the coin and get paid for the views they bring.
The budget can never be overspent: approved clips reserve their earnings as their views grow, and a campaign stops taking clips once its budget is used. Half of the 10% fee buys back and burns $REELS.
Reels Boost. Every clip that also names Reels in its caption (usereels.app, @usereelsapp or #usereels) earns 25% extra, paid by Reels, never by the campaign. Clips for the top 10 Reels coins by fees earn 50% extra. The Boost is paid from a pool that Reels fills with half of its own income (its share of trading fees and of campaign fees), so it only ever pays out what Reels has earned. A clip needs at least 1,000 views, the Boost is counted on what the clip earns for its views (not on flat bonuses), and clips that look like bought views don't get it.
No. Anyone can launch a coin for any Instagram account. Fees build up for that account, and the creator claims whenever they want.
Enter your handle on the Claim page and you get a one-time code. Put it in your Instagram bio and press Check. You pick a wallet, and you can remove the code right after.
No. Cash out to PayPal, your bank or a debit card. You set up the payout once with our payment partner, including an ID check. If you have a wallet, you can claim to it instead.
Reels charges nothing to cash out. Our payment partner shows its own fee and the exact amount you receive before you confirm.
It depends on your country. The payout window shows what's available to you before you confirm. Crypto claims work everywhere. Cash-outs are for SOL fees from Pump.fun coins today; ETH fees from Pons coins are claimed to a wallet for now.
Every buy and sell on Pump.fun or Pons pays a creator fee. That fee is routed to Reels at launch and split every minute: 65% to the creator, 5% to the Reels Boost (extra pay for clippers whose clips mention Reels), and 30% to buying back and burning $REELS.
Pump.fun lets a coin trade against another coin instead of SOL. Coins launched on Reels trade against $REELS by default, so every buy of a creator's coin buys $REELS first. Prefer a classic SOL pair? Pick SOL when you launch. Either way, 30% of every fee buys back and burns $REELS. Traders still pay and get paid in SOL, and creators are still paid in real money.
A coin paired with $REELS is priced in $REELS. Its dollar value is that price times the price of $REELS, so it moves with $REELS in both directions.
Yes, if you picked $REELS as the pair on Pump.fun. Put the creator's Instagram link (instagram.com/name) in the website field, then paste the contract address at usereels.app/list. The coin shows on Reels with its creator. Its creator fees stay with you, as set on Pump.fun.
No. The fee recipient is written on chain at launch and points to Reels. The launcher can set a reward of up to 10% of fees, which comes out of the creator's 65%, and nothing more.
A coin funds a campaign with a rate per 1,000 views. You connect the accounts you post from, post a clip about the coin on Instagram, TikTok, YouTube or X, and submit the link. Once approved, views count for 7 days and you're paid 3 days later, to PayPal, bank, card or crypto.
Yes. Any coin on Solana or Robinhood Chain, launched on Reels or not. Paste the contract address, set the budget and rate, and send the budget. You only pay for views; whatever isn't earned goes back to you. Reels adds 10% on top, and half of that buys back and burns $REELS.
No. Coins are launched by the community. A verified badge on Reels only means the creator has proven the account and can claim.
No. Reels is independent and not affiliated with, endorsed by or sponsored by Instagram or Meta.